Erik Jensen talk (Tutorial exercise #4)

Survival of The Saturday Paper 

By Anastasia McInerney

The Saturday Paper editor has said changing reader-writer relationships is the next step

forward for the weekly newspaper in a talk this morning.

Erik Jensen said town hall scale events would create a different “audience engagement” in a discussion with first-year RMIT journalism students this morning.

“It’s the beginning of a bigger conversation with readers,” Jensen said.

The editor said audiences “engage more aggressively” in big issues than previously.

“Formats have changed but people’s fundamental expectations haven’t,” he said.

He saidThe Saturday Paper aimed to continue “somewhat indefinitely” in print, “complemented by web-only pages”.

Jensen said he wanted to create a “physical and conversational world” that is “real and accessible” and “more than words on a page”.

“People want the world curated,” he said.

He said by having a “specific niche” The Saturday Paper will survive “at least a decade in print”.

“Serving an audience we know well is our job,” the editor said.

Jensen said he wanted the weekly to become a “ritual habit” for readers, an “indulgence” much the same as a “coffee or croissant”.

“Print remains the best place to read long-form journalism,” Jensen said.

The Saturday Paper continues to bring an investigative analysis of world stories with a “deliberate 32 pages”.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s